Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a method to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may present extra prices, it can lead to higher precision and more trustworthy data
Pixel tracking uses a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. Much more accurate data
The traditional method of tracking conversions on a website, using pixels, is having difficulty with changing internet browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is much less exact than it needs to be.
Server-side monitoring is a much more protected option that helps to bypass these restrictions, as it's filled from your very own domain name and treated as first-party code, implying it's less most likely to be influenced by advertisement blockers or other safety and security steps. This provides more exact information and a much more complete picture of customer trips throughout networks.
Furthermore, this kind of monitoring permits services to track conversions outside of the site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This versatility provides online marketers more possession over the information they send out, and makes it less complicated to follow various data legislations. It's also a lot much less at risk to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by modifying the postback link.
2. Better control over information.
Server-side tracking allows organizations to gather and enhance data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can help marketing professionals make more enlightened advertising decisions.
Standard pixel tracking relies upon JavaScript tracking codes that are put in website site visitors' browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in information collection interruptions and imprecise results. Server-side monitoring enables organizations to bypass these restrictions and give precise, regular data that is much less susceptible to disturbance.
This type of tracking additionally allows organizations to track conversions that take place beyond the website, like telephone call and in-store acquisitions. This is very important since new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is a lot more dependable for businesses looking for to adapt to these modifications.
3. Much less prone to scams
Server-side monitoring enables companies to adjust information payloads prior to it gets to third party endpoints, enhancing protection and privacy. This is particularly vital as different browsers and systems significantly change exactly how they manage cookies. As an example, in iOS 14, Safari will only provide first-party cookie information and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that occurred beyond your internet site.
In addition, server-side tracking enables you to catch customer information straight on your own servers. This gets rid of influencer marketing analytics reliance on 3rd parties, which can be vulnerable to violations and personal privacy violations.
A server-side tracking system is a set of directions that informs your web site's web server what occasions to record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative method that utilizes a little piece of code on your website to gather information from individuals.
4. Much easier to apply
Server-side monitoring is an information collection procedure that takes place on the internet site's very own web server, bypassing internet internet browser restrictions. This indicates that information gathered by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of data management and gives organizations more control over transmission, making it generally more dependable. As a result, it's much less vulnerable to information difficulties triggered by things like a broken link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have even more accurate data and helps guarantee conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by internet browsers and advertisement blockers.